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Research papers

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research
Author: Peter J. Jackson
June 15, 1988
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Citation

Jackson, P. J. (1988a, June 15). Business-to-business research, evolution towards consultancy?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-to-business-research-evolution-towards-consultancy-